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GM: This campaign and film gives us a great opportunity to encourage conversation around the brand, resonating with our existing and attracting new customers, particularly those who think they know Karen Millen and what they think we do. The aim of all of our campaigns over the past three seasons has been to create a fresh visual identity that defines us as an international fashion house and highlight how our collections have evolved over the past few years. Film is such a powerful medium today for the fashion industry and with the rise of social media, it gives brands a highly engaging way to tell their brand and editorial stories and reach an audience beyond that of traditional print media.
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A: You teamed up with Sophie Turner on The Journey and Mary Nighy on No More Tiaras, how do you select who you work with?