Every week in London sees several gallery openings, exhibitions, fashion launches, beauty events and so forth. The summer season is no exception – especially when it comes to outdoor events – which as fabulous as they can be, dressing for them can be slightly tricky. I love the term casual luxe – which I feel is something that very much resonates with how I personally aim to dress for parties; never too overdressed or styled, yet always appropriately on-point.
With this in mind, to date we have limited Shutl to the confines of London’s M25 while working tirelessly with our courier and retail partners to get the basics of our service right.
The campaign sets up a smoky eyed Sophie Turner fronting a sexier look than her more recognised ‘damsel in distress’ character on Game of Thrones. With shots of a taxi jammed bustling through London alleyways, you’ll find Sophie taking us on a ‘journey’ through this fashion hub of a city as she struts unapologetically. The journey ends with Sophie striking a very salient pose in amongst a photo-shoot overlooking London’s prominent Brick Lane backdrop.